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If you’re not getting the results you seek, pivot your strategy and experiment with a different tactic, such as posting to different groups or maybe even investigating LinkedIn ads. Harness the full potential of LinkedIn groups LinkedIn groups are effective platforms to connect with professionals within your industry as well as current or potential customers. With a strategic content marketing campaign, you can leverage this popular social media platform to make a measurable impact on your business. As a first step to embarking on this outreach method, log on to LinkedIn and take a critical look at your personal profile. Browse some profiles of people in your network whom you admire and see what inspiration you can gain from their profiles.
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