Post by account_disabled on Feb 17, 2024 6:01:20 GMT -5
What is permission marketing? Permission marketing is the star of early 2000s marketing strategy, and for good reason. Basing marketing on respect and user privacy has proven its value. Permission marketing refers to the type of advertising that allows customers to receive offers and promotional messages from a brand with their consent, since if consumers give their permission to receive marketing emails, marketers understand better to its consumers. That's why some common permission marketing practices are so widespread today, such as email subscription models and lead magnets. The 6 principles of permission marketing This term that brings us here today was coined by a renowned marketer and blogger named Seth Godin, who is credited with the 6 principles to follow, apply and comply with permission marketing: Anticipation: people will anticipate the information they will receive from the company's service and/or product.
Personalization: Marketing information is explicitly related to the phone numbers data customer. Relevance: Marketing information is something that interests the consumer. Consent: The marketer should always request and obtain consent before beginning or altering an agreed-upon relationship in any way. Transparency: It is the company's responsibility to be as transparent as possible about its intention and allow control of the customer relationship. Data Minimization: Data types, such as first-party data, should be used in the minimum amount necessary to ensure relevance and personalization. Although it is true that all these principles go hand in hand with the world of marketing in general, they are closely related to data privacy laws . Effective Means for Permission Marketing The ideas behind permission marketing are used in all media these days, but here are some of the most common ways your business could use it: 1.
Permission Marketing in Email Email marketing that runs on permission marketing means having a list that is built entirely with opt-ins. In this model, the purchase of emails is not allowed. These can be created through RSS feed options or regular newsletters after a customer reads a blog. A few years ago it was quite invasive , but today their practices have improved and now it is more organic. 2. If you think about it, social media, excluding advertising functionality, is permission-based. Users choose to follow your company account, whether on Facebook, Instagram, Twitter, YouTube, among others. And on each of these platforms, users choose to watch your stories or subscribe to your channel based on the value you give them.
Personalization: Marketing information is explicitly related to the phone numbers data customer. Relevance: Marketing information is something that interests the consumer. Consent: The marketer should always request and obtain consent before beginning or altering an agreed-upon relationship in any way. Transparency: It is the company's responsibility to be as transparent as possible about its intention and allow control of the customer relationship. Data Minimization: Data types, such as first-party data, should be used in the minimum amount necessary to ensure relevance and personalization. Although it is true that all these principles go hand in hand with the world of marketing in general, they are closely related to data privacy laws . Effective Means for Permission Marketing The ideas behind permission marketing are used in all media these days, but here are some of the most common ways your business could use it: 1.
Permission Marketing in Email Email marketing that runs on permission marketing means having a list that is built entirely with opt-ins. In this model, the purchase of emails is not allowed. These can be created through RSS feed options or regular newsletters after a customer reads a blog. A few years ago it was quite invasive , but today their practices have improved and now it is more organic. 2. If you think about it, social media, excluding advertising functionality, is permission-based. Users choose to follow your company account, whether on Facebook, Instagram, Twitter, YouTube, among others. And on each of these platforms, users choose to watch your stories or subscribe to your channel based on the value you give them.